When someone asks me, “What exactly do you do as a digital marketing specialist?” — I like to say: I build smart, focused strategies that help brands grow online.
While the tools and platforms change from client to client, my process follows a tried-and-true framework that ensures clarity, performance, and results. Whether you’re running a local business, an eCommerce brand, or a startup, the strategy I create is designed to guide your audience through the funnel and convert clicks into customers.
Every client and business is different, but my core process remains the same. In this post, I’ll walk you through my 5-step method to creating digital marketing strategies that actually deliver measurable growth.
Things need to consider of a digital marketing specialist.
Step 1: Discovery & Goal Setting
Before anything else, I invest time in understanding your business from the inside out. No two brands are alike, and a cookie-cutter marketing plan won’t cut it. The first step is all about deep diving into your offer, your target audience, and your business goals.
Key Questions I Ask:
What do you sell or offer?
Who is your ideal customer?
What marketing efforts have you tried before?
What is your main goal: leads, sales, visibility, or authority?
This phase helps align your vision with a clear digital roadmap. During this step, I typically use tools like:
Brand questionnaires to gather essential info
Google Meet interviews for deeper discussions
Competitive analysis to study similar players in your space
By the end of this phase, we’re aligned on your goals and ready to take action.
Step 2: Audit & Research
Now that we know your goals, I dive into your current marketing landscape. I analyze your existing digital presence and compare it with competitors to spot gaps, opportunities, and strengths.
What I Audit:
Website structure, speed, SEO setup
Social media presence and engagement trends
Email list performance (if available)
Paid ads history, if applicable
Research Tools I Use:
Ubersuggest for keyword and SEO data
GA4 (Google Analytics 4) for traffic behavior
Meta Ad Library to review active ads in your niche
Search Console for identifying technical SEO issues
This stage allows me to build a strategy based on evidence, not assumptions. I also uncover the content gaps we can fill and the keywords we should target.
Step 3: Strategy Blueprint
This is where things come together. I develop a custom digital marketing strategy tailored to your goals, resources, and timeline.
The blueprint includes actionable steps across multiple marketing channels. No fluff, just a clear game plan.
Your Strategy May Include:
A targeted SEO plan (on-page & technical improvements)
A list of content topics and publishing schedule
A social media posting calendar with hooks and themes
A paid ad funnel design (including copy, creative, and targeting)
Email automation flows using tools like Mailchimp, Klaviyo, or Brevo
Everything is documented and shared transparently. You’ll know what we’re doing and why it matters.
Step 4: Execution & Campaign Launch
After you approve the blueprint, we move into action. This is the hands-on phase where strategies are brought to life.
What Execution Looks Like:
I optimize your website for SEO and performance
I write and publish blog content around our target keywords
I launch ad campaigns on Google, Facebook, or Instagram
I design and implement email flows to nurture leads
I schedule and manage social content across your platforms
Communication is key here. I provide regular updates (weekly or bi-weekly), so you’re always in the loop.
Most importantly, every action taken is tied to your business goal. Whether it’s leads or conversions, we’re always moving the needle.
Step 5: Track, Test & Tweak
Digital marketing is never set-and-forget. The final phase is about monitoring performance, testing variations, and making improvements based on real data.
Tracking Metrics:
Website traffic and bounce rate
Conversion rates on ads and landing pages
Keyword rankings and organic visibility
Email open rates and click-throughs
Optimization Tools I Use:
Google Analytics 4 (GA4) to monitor user behavior
Looker Studio to visualize performance data
Meta Ads Manager for ad testing and budget control
A/B testing tools to improve CTAs and funnels
This iterative approach ensures that your marketing strategy evolves as your business grows. We don’t just react to data—we use it to lead.
Final Thought: Strategy That Grows With You
A successful digital marketing strategy isn’t about showing up everywhere at once. It’s about showing up strategically — at the right time, in the right place, with the right message.
As a freelance digital marketing specialist, I combine strategy, storytelling, and data to create systems that support real business growth. Whether you’re looking to improve SEO, scale paid ads, or build better customer journeys, I can help.
Need a digital strategy tailored to your brand? Let’s talk.