As a freelance digital marketing specialist, I was approached by a local wellness brand that was struggling to gain traction online. Despite having high-quality products, a well-designed website, and a strong offline following, their digital presence was lacking. Website traffic was stagnant—barely hitting 100 visits per month—and most of it came from direct links or

When someone asks me, “What exactly do you do as a digital marketing specialist?” — I like to say: I build smart, focused strategies that help brands grow online. While the tools and platforms change from client to client, my process follows a tried-and-true framework that ensures clarity, performance, and results. Whether you’re running a

Freelance Digital Marketing Specialist When it comes to digital marketing, the tools you use can make all the difference. They help you save time, reveal important insights, and enable you to run smarter, more effective campaigns. As a freelance digital marketing specialist based in Dubai, I’ve tested dozens of tools over the years — but